A word from Riley
I’m a multidisciplinary creative and manager working at the intersection of design, innovation, and brand storytelling. With a background spanning global research, consumer insight, and creative leadership, I bring a systems‑level perspective to how brands show up, connect, and grow.
Currently at Pfizer, I continue to strengthen my skills in management and design while leading with clarity, collaboration, and intention. With a master’s in design for Sustainability, I obtain a deep ability to think holistically about brand impact—connecting culture, creativity, and long‑term value. Previously, I’ve worked across innovation and consumer research at Procter & Gamble, where I partnered with cross‑functional teams on trend forecasting, panel research, one‑on‑one interviews, and future‑focused product strategy. I also conducted and published research with the International Council for Circular Economy, studying global consumer purchasing motivations and the growing influence of sustainability, transparency, and social values on brand trust and loyalty. I’m especially passionate about art direction, insight‑driven storytelling, and building brands that feel culturally relevant and emotionally resonant.
I thrive in environments that value bold thinking, collaboration, and creativity rooted in real human understanding. Always curious.
Always future‑focused.
Experience
Pfizer // Manager – Publishing, Graphic Art & Service Design - 01/2024 – Present
Procter & Gamble // Innovation Designer co-op- 08/2024- 09/2024
Savannah Tree Foundation X SCAD // Project Manager- 05/2022-08/2022
International Council for Circular Economy// Researcher - Writer 01/2022- Present
Takeda Pharmaceuticals // Industrial Designer Intern 01/2022- 05/2022
Education
Savannah College of Art and Design // 2024
Savannah College of Art and Design // 2021
Master of Art, Design for Sustainability
Bachelor of Fine Art, Industrial Design
Email
rileyshelton24@gmail.com
Phone
(859)630-3593
Areas of Expertise