A word from Riley

I’m a multidisciplinary creative and manager working at the intersection of design, innovation, and brand storytelling. With a background spanning global research, consumer insight, and creative leadership, I bring a systems‑level perspective to how brands show up, connect, and grow.

Currently at Pfizer, I continue to strengthen my skills in management and design while leading with clarity, collaboration, and intention. With a master’s in design for Sustainability, I obtain a deep ability to think holistically about brand impact—connecting culture, creativity, and long‑term value. Previously, I’ve worked across innovation and consumer research at Procter & Gamble, where I partnered with cross‑functional teams on trend forecasting, panel research, one‑on‑one interviews, and future‑focused product strategy. I also conducted and published research with the International Council for Circular Economy, studying global consumer purchasing motivations and the growing influence of sustainability, transparency, and social values on brand trust and loyalty. I’m especially passionate about art direction, insight‑driven storytelling, and building brands that feel culturally relevant and emotionally resonant.

I thrive in environments that value bold thinking, collaboration, and creativity rooted in real human understanding. Always curious.

Always future‑focused.

Experience

Pfizer // Manager – Publishing, Graphic Art & Service Design - 01/2024 – Present

Procter & Gamble // Innovation Designer co-op- 08/2024- 09/2024

Savannah Tree Foundation X SCAD // Project Manager- 05/2022-08/2022

International Council for Circular Economy// Researcher - Writer 01/2022- Present

Takeda Pharmaceuticals // Industrial Designer Intern 01/2022- 05/2022

Education

Savannah College of Art and Design // 2024

Savannah College of Art and Design // 2021

Master of Art, Design for Sustainability

Bachelor of Fine Art, Industrial Design

Email
rileyshelton24@gmail.com

Phone
(859)630-3593

Areas of Expertise

Innovation Design and Design for Sustainability.