The new age of scent boosting beads. (May 2023)
Exploring Capabilities of Procter and Gamble’s proprietary technology and integrating it into existing and beloved products.
Restock o’clock
The recent trend of consumers reorganizing products, where individuals remove items from their original on-shelf packaging and arrange them in alternative containers or storage solutions, poses a significant challenge to brand recognition. This shift in consumer behavior, coupled with the current lack of emphasis on product aesthetics by companies, creates a need to address the diminishing visibility of brands. Consequently, there is an opportunity to improve consumer loyalty by designing products and packaging that cater to this evolving trend.
The four trends of restock
1) Clearly Contained
Containing product in acrylic transparent bins.
2) Labels Are Life
Placing third party labels on organizers to identify contents.
3) Kitchen Core
Using kitchen organization containers in the laundry space due to lack of options.
4) Pour It Up
Creating easy dispensing methods.
Product Redesign
The current industry practice of dedicating little to no attention to the aesthetics of the product itself exacerbates the problem when stored in alternative locations. While considerable effort is often invested in designing attractive on-shelf packaging, the actual product within is typically overlooked in terms of visual appeal. This oversight becomes particularly relevant in the context of consumers reorganizing products, as the physical appearance of the product becomes more visible and influential in the absence of conventional packaging.
Solution Space
Addressing these challenges presents an opportunity to enhance consumer loyalty. By recognizing the trends, and pairing them with new P&G Proprietary Technology, the company can establish a stronger brand presence and foster deeper connections with their customers.
Final Concepts
Milk Carton
Exploring an enhanced restock solution.
Heart of the sea, Heart of your home
Nautical inspired artwork emphasizes bead form while elevating current brand metrics.
Pourability. Storability. Versatility.
Created with all consumer types in mind. Packaging has an easy pour spout for restock, but is also vapor tight for those who want to keep the original packaging.
Pasta Box
Exploring Dosage capabilities of Procter and Gamble’s proprietary Technology, and testing the limits of consumer adoption.
Using AI in Industrial Design.
The usage of AI significantly benefits industrial designers by streamlining the design process, improving efficiency, and fostering innovation. AI-powered tools and software can generate rapid design iterations, automate repetitive tasks, and provide real-time feedback, allowing me to explore and refine ideas more quickly.
The AI
The Final
The Inspo
Domino
Combining emotion, action, and aroma.
Scent that matters
Tying scent to action and emotion allows for consumers. to connect to the brand like never before. Having options like “Calm” “Revive” and “jump start” creates mindfulness in the laundry space.
Slice it, mix it, Store it, love it.
Dual- scent squares allow for optimum customization. Consumers can display and use products as they seem fit.
